A huge amount of land in the Sylhet region remains fallow after the harvest of T. Aman paddy between November and December. On those fallow lands, although sporadically, recently sunflower is grown by some farmers bringing them new hope to secure financial solvency by making good use of their abandoned lands. The study attempted to ass the attitude level of Sylhet district farmers toward sunflower cultivation and explore the relationship between selected characteristics of the farmers and their attitudes. The study was conducted in four unions of Fenchuganj upazila under Sylhet district. Data were collected from 50 sunflower farmers following simple random sampling from a list of 250 farmers using a pre-tested well-structured interview schedule from June 30 through July 30, 2020. A total of 18 statements reflecting cognitive, affective, conative and evaluation of sunflower cultivation were constructed to measure the attitude level of the farmers towards sunflower cultivation. A five-point rating scale containing strongly agree (4), agree (3), no opinion (2), disagree (1), and strongly disagree (0) was used to measure the attitude level of the farmers. Results revealed that the majority (68%) of the farmer had high favorable attitude towards sunflower cultivation, followed by 22% had medium favorable and only 10% had low favorable attitude. The correlation coefficient ‘r’ showed that the farmers’ education, annual family income, cosmopoliteness and use of communication media of the farmers had a positive significant relationship with their attitude while age, family size, farm size and organizational participation had not significant relationship with their attitude.