VALUE CHAIN ANALYSIS OF DRY FISH MARKETING AT MASSIMPUR IN SYLHET OF BANGLADESH

S F Haque, M M Iqbal, M A R Hossain, M A Hossain and M A Rahman
Journal of the Sylhet Agricultural University, Volume 2, Issue 1, 2015, Pages 107-116

Abstract:

The present study was conducted for six months from July to December, 2014 at Massimpur bazar dry fish market in Sylhet district of Bangladesh to evaluate the value chain of dried fishery products. Six hundreds beparis (wholesaler), seventeen arotdars (commission agent), 270 wholesalers and 90 retailer shops were found in the market. Among them a total of 70 dried fish traders were selected randomly and interviewed using a semi-structured questionnaire. The net profit of bepari, arotdar, wholesaler and retailer were 5.98 Tk.kg-1, 6.26Tk.kg-1, 7.30Tk.kg-1, 8.10 Tk.kg-1, respectively. Thirty five species of dried fish were found in the market during the study period. It was found that high priced fish demanded high marketing cost resulting higher marketing margin and profit compared to low-priced fish. The price of dried fish was depended on the size, availability, transport, labor and season. The most abundant species was Phaisa (Harpadon nehereus) (19.32%) followed by Shol (Channa striatus) (5.21%) and Gozar (Channa marulis) (4.78%). Five marketing channels were found that comprise asset of intermediaries including producers/processors, beparies/mohajons (wholesaler), arotdars, wholesalers and retailers. Involvement of more intermediaries in the marketing channel was the reason of increasing product price. Study revealed a number of constraints for wholesalers and retailers including rapid damage of dry fishes, lack of proper hygienic condition, high transaction costs, and lack of capitals, poor marketing infrastructure, transportation and storage facilities.

Keywords:

Dried fish, marketing, wholesaler, retailer, consumer, northeast region of Bangladesh


Full Text

PDF

964 Views


Cite this article

S F Haque, M M Iqbal, M A R Hossain, M A Hossain and M A Rahman. 2015. VALUE CHAIN ANALYSIS OF DRY FISH MARKETING AT MASSIMPUR IN SYLHET OF BANGLADESH, Journal of the Sylhet Agricultural University 2(1): 107-116.