The study was conducted for the assessment of existing value chain assessment of date palm in Jessore district. Data were collected randomly from 30 selected date palm farmers and 60 traders from Jessore, Magura and Jhenaidah districts. Analysis was done on per quintal (100 liter) raw juice basis. Farmer, processor, bepari and retailer were involved in processing and marketing of date palm juice. Total processing cost of date palm molasses was Tk. 418.84 and for Patali sugar was Tk. 422.31 for 100 liter-1 juice. Marketing cost of farmer cum processor, Bepari and Retailer were Tk. 29.00 quintal-1, Tk. 26.25 quintal-1 and Tk. 21.34 quintal-1. respectively. From 100 liter of juice, it can get 16.67 kg of gur and for patali it was 15 kg. A farmer sells raw juice, molasses sugar, patali sugar and by-product were Tk. 20 liter-1, Tk. 140 kg-1, Tk. 160 kg-1 and Tk. 30, respectively. Net margin or profit of the processor, bepari and retailer was Tk. 1552.16 quintal-1, Tk. 138.75 quintal-1 and Tk. 148.66 quintal-1 of juice respectively. There were six value chain exist in date palm marketing. Processor, bepari and retailer added the value Tk. 1552.16, Tk. 138.75 and Tk. 148.66, respectively to the value chain. Price gap between the consumers and producer was Tk. 335 for 100 liter-1 juice. As producers and consumers’ price had less gap the producers’ share was 85.65 percent.